Great Ad 5: Ready to Quit?
A static ad exhaling continuously with real smoke and smoky effect as long as the bus is puffing and huffing along.
Why is this ad powerful?
Attract attention: A big bald head frowning and puffing blackish smoke at you.
Easy to understand: Just imagine if you were standing behind the bus and you inhaled a large amount of black, smelly and toxic exhaust when the bus pulled off. Can you smell the pungent waste? Does it leave a terrible smell on your shirt? Were you disgusted when the smoke hit your face? Now, imagine if you are inhaling that every day as a smoker or as an unfortunate passive smoker …
Strong message: If you don’t like to be hit by the exhaust, it’s time to stop smoking because that’s what you were doing to yourself by smoking.
Check out related posts within the Great Ad series:
Great Ad 1: Without Heinz
Great Ad 2: Sony Micro Vault
Great Ad 3: Happy Father’s Day
Great Ad 4: Amnesty International
Great Ad 5: Ready to Quit
Great Ad 6: Forest-Woods-Tree-Death
Great Ad 7: Buenos Aires Zoo
Great Ad 8: Drink Milk
Great Ad 9: Brain, Head, Thinker
Great Ad 10: The Greatest Wonder of the Sea is that It’s Still Alive.
7 Famous Slogans of 20th Century
Technorati Tags: bus ads, great ads, ads with few words, ads with strong imagery, ads with picture only
Popularity: 14% [?]
Stumble it!
August 25th, 2007 at 1:27 pm
I think every smoker would love to quit there just can’t handle the withdrawal symptoms, or withdrawal phase. I’ve never met a smoker who didn’t want to quit. They just don’t known how to. But you put it so well and so interestingly i have never looked at it that way before.
August 29th, 2007 at 4:00 am
There are lots of such advertisements around but I’m just wondering how much impact it made on smokers.
September 5th, 2007 at 3:16 pm
I like the ad for one simple reason: it is different. Will it cause someone to stop smoking? Maybe, maybe not. What it may do is to reinforce the brand, a good move in and of itself.
September 13th, 2007 at 11:51 pm
Simple, effective and in your face (literally). Personally, I have never seen an anti-smoking ad which isn’t cleverly conceived or weighty in its message. However, I wonder how effective it really is. Will smokers just laugh it off with the absurdity of the whole idea?