Great Ad 4: Amnesty International
Saatchi & Saatchi’s “Write for Freedom” advertisement, conceptualized and executed for Amnesty International.
Whoever thought up this ad is really good. Why good?
Attract attention: A familiar yellow pencil which we undoubtedly have seen and used is the focal point of attention. You’ll wonder, “What’s this pencil doing here?”
Easy to understand: When you read the text “Write for Freedom” and see the widen black line, you’ll definitely see the lights.
- Pencil = write
Lines on the yellow pencil = jail
Widening of the jail bar = freedom
Strong product endorsement: “Write for Freedom” echoes the mission of Amnesty International which is a worldwide movement of people who campaign for internationally recognized human rights.
Check out related posts within the Great Ad series :
Great Ad 1: Without Heinz
Great Ad 2: Sony Micro Vault
Great Ad 3: Happy Father’s Day
Great Ad 4: Amnesty International
Great Ad 5: Ready to Quit
Great Ad 6: Forest-Woods-Tree-Death
Great Ad 7: Buenos Aires Zoo
Great Ad 8: Drink Milk
Great Ad 9: Brain, Head, Thinker
Great Ad 10: The Greatest Wonder of the Sea is that It’s Still Alive.
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Stumble it!
August 10th, 2007 at 11:23 am
Hi, Vivienne!
It’s a great ad. I like it so much. I wonder if I can crack one like that soon? Sure, if only I can see best ads like that and learn!!!
thanks & regards
Solomon
August 11th, 2007 at 2:29 pm
Hi Solomon
Keep you mind and eyes open and keep writing, you will soon be there. There’s a way if there’s a will.
Cheers to your success :)
August 11th, 2007 at 3:50 pm
It is an interesting idea.
The only comment I would have about it is that the print is so small that I can’t really see it.
Are these actual pencils they gave out, or is it an advertisement using a photo of a pencil?
September 13th, 2007 at 11:48 pm
Hmmm…. I think I have to disagree with you on this tone. It belongs to the category of clever ads but I doubt that people will spend the time pondering over its significance long enough for it to register. In my book, advertising should capture attention, elicit a positive response and result in action (sales, visits, registration).
Maybe because I am quite literal and can’t “read between the lines” so to speak? ;)