This is one ad that made me laugh out so loud when I first saw it.
Durex’s copy says: ” To all those who use our competitors’ products: Happy Father’s Day”
Why is it powerful?
Attract attention – You’ll wonder, “Who is wishing the guys a Happy Father’s Day?” The clear blue background also made it stand out when published in the dailies, magazines or as posters on a busy street.
Easy to understand – “To all those who use our competitor’s product”. This means anyone who are not using Durex’s product are now having children. Durex is taking a dig at both the non Durex users and as well as it’s competitor in a humorous, light hearted manner that no one will take serious offense to.
Strong product endorsement – Consciously or subconsciously, you go away with the thought that it’s better to use Durex for greater protection against unwanted surprises.
Check out related posts within the Great Ad series :
Great Ad 1: Without Heinz
Great Ad 2: Sony Micro Vault
Great Ad 3: Happy Fatherâ€™s Day
Great Ad 4: Amnesty International
Great Ad 5: Ready to Quit
Great Ad 6: Forest-Woods-Tree-Death
Great Ad 7: Buenos Aires Zoo
Great Ad 8: Drink Milk
Great Ad 9: Brain, Head, Thinker
Great Ad 10: The Greatest Wonder of the Sea is that Itâ€™s Still Alive.