Great Ad 3: Happy Father’s Day
This is one ad that made me laugh out so loud when I first saw it.
Durex’s copy says: ” To all those who use our competitors’ products: Happy Father’s Day”
Why is it powerful?
Attract attention – You’ll wonder, “Who is wishing the guys a Happy Father’s Day?” The clear blue background also made it stand out when published in the dailies, magazines or as posters on a busy street.
Easy to understand – “To all those who use our competitor’s product”. This means anyone who are not using Durex’s product are now having children. Durex is taking a dig at both the non Durex users and as well as it’s competitor in a humorous, light hearted manner that no one will take serious offense to.
Strong product endorsement – Consciously or subconsciously, you go away with the thought that it’s better to use Durex for greater protection against unwanted surprises.
Check out related posts within the Great Ad series :
Great Ad 1: Without Heinz
Great Ad 2: Sony Micro Vault
Great Ad 3: Happy Father’s Day
Great Ad 4: Amnesty International
Great Ad 5: Ready to Quit
Great Ad 6: Forest-Woods-Tree-Death
Great Ad 7: Buenos Aires Zoo
Great Ad 8: Drink Milk
Great Ad 9: Brain, Head, Thinker
Great Ad 10: The Greatest Wonder of the Sea is that It’s Still Alive.
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September 13th, 2007 at 11:43 pm
Excellent ad with a simple yet effective execution. Many thumbs up for this one!
October 3rd, 2008 at 5:10 pm
[...] August 3, 2007 | By | In Experiences, Useful Information Come across this advertisement which I consider best of the best! Take a look at the picture and you will know what I mean. With so few words, such simplicity it manages to convey the message across! This is brilliant! Shared with me from another blogger friend Vas today. If you want to get more of such brilliant advertising please visit Versacreations. [...]