Without Heinz, your breakfast, lunch or dinner taste like cardboard.
Simple advertisement but the message is succinctly clear and powerful. This ad is one which qualifies the saying,”a picture paints a thousand words”.
Why is it powerful?
Attract attention – You’ll wonder, “Why are the eggs and bacon, hotdog, steak and chips rendered using cardboard?”
Easy to understand – Your eyes lead you to the secondary image – Heinz tomato sauce bottle and you realize “Ahh … food tastes like cardboard without Heinz!” Even a kid in elementary school will get the message instantly. And kids are strong influencer to the spenders (their parents/care givers). Notice that there is only ONE word, “Without”, in the entire ad?
Strong product endorsement – Consciously or subconsciously, you go away with the thought that “Heinz may be small in size but certainly big in taste”
Check out related posts within the Great Ad series :
Great Ad 1: Without Heinz
Great Ad 2: Sony Micro Vault
Great Ad 3: Happy Father’s Day
Great Ad 4: Amnesty International
Great Ad 5: Ready to Quit
Great Ad 6: Forest-Woods-Tree-Death
Great Ad 7: Buenos Aires Zoo
Great Ad 8: Drink Milk
Great Ad 9: Brain, Head, Thinker
Great Ad 10: The Greatest Wonder of the Sea is that It’s Still Alive.
7 Famous Slogans of 20th Century
Technorati Tags: Heinz’s “Without Heinz” ad, great ads, ads with few words, ads with strong imagery, ads with picture only
Popularity: 19% [?]
Life without Heinz would really bite. Love the photos. Granted I disgust many with what I put on my hash browns… and it isn’t ketchup.
These actually are pretty strong images and very effective.
Hi Eliza
I know what you meant. I like my fries with tomato sauce too.
=== ===
Hi Laura
I went “wow” when I first saw this series.