http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/ Build Success through Smart Marketing! Sun, 12 Oct 2008 12:19:42 +0000 http://wordpress.org/?v=2.6 http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/#comment-272 Laura Sun, 15 Jul 2007 13:13:53 +0000 http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/#comment-272 Thanks Yvonne! Hi Randa! I did marketing communication before technical writing. Focusing on benefits was drummed into my head. Hi Calvin! I'm glad that you enjoyed #3. Companies can be VERY proud of their features. Thanks Yvonne!
Hi Randa! I did marketing communication before technical writing. Focusing on benefits was drummed into my head.
Hi Calvin! I’m glad that you enjoyed #3. Companies can be VERY proud of their features.

]]> http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/#comment-271 Calvin Sun, 15 Jul 2007 07:32:14 +0000 http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/#comment-271 Point #3 is so real! Not just customer, I remember when I worked in Marketing Communications, the bosses pressured me to list ALL the 20 great features when I had only room for 5! Point #3 is so real! Not just customer, I remember when I worked in Marketing Communications, the bosses pressured me to list ALL the 20 great features when I had only room for 5!

]]> http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/#comment-270 Randa Clay Sat, 14 Jul 2007 17:04:08 +0000 http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/#comment-270 Wonderful post Laura - such good advice, and something that really wouldn't have occurred to me had you not pointed it out. Wonderful post Laura - such good advice, and something that really wouldn’t have occurred to me had you not pointed it out.

]]> http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/#comment-269 Yvonne Russell Sat, 14 Jul 2007 10:10:25 +0000 http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/#comment-269 Great tips Laura! Great tips Laura!

]]> http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/#comment-268 Laura Fri, 13 Jul 2007 14:56:49 +0000 http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/#comment-268 Thanks for inviting me to post here Vivienne! Thanks for inviting me to post here Vivienne!

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