Comments on: Business Slogan 32: Have It Your Way http://www.versacreations.net/advertising/132/business-slogan-32-have-it-your-way/ Build Success through Smart Marketing! Sun, 12 Oct 2008 11:57:50 +0000 http://wordpress.org/?v=2.6 By: Vivienne Quek http://www.versacreations.net/advertising/132/business-slogan-32-have-it-your-way/#comment-394 Vivienne Quek Wed, 29 Aug 2007 04:04:50 +0000 http://www.versacreations.net/advertising/132/business-slogan-32-have-it-your-way/#comment-394 Hi Neuromarketing I still think BK is a lot more friendlier and live up to the "Have It Your Way" business model. I asked for my BK submarine to be cut into 2 and there were no question asked. A similar question was directed to it's largest competitor and they provided a plastic knife. I agreed that the slogan continues to resonate. === === Hi Laura Me too... the only one I vaguely remembered was "Cookin' over an open fire." Hi Neuromarketing
I still think BK is a lot more friendlier and live up to the “Have It Your Way” business model. I asked for my BK submarine to be cut into 2 and there were no question asked. A similar question was directed to it’s largest competitor and they provided a plastic knife. I agreed that the slogan continues to resonate.

=== ===
Hi Laura
Me too… the only one I vaguely remembered was “Cookin’ over an open fire.”

]]> By: Laura http://www.versacreations.net/advertising/132/business-slogan-32-have-it-your-way/#comment-387 Laura Tue, 28 Aug 2007 15:39:34 +0000 http://www.versacreations.net/advertising/132/business-slogan-32-have-it-your-way/#comment-387 I was a child in 1974, but I still remember "Have it your way." None of the other slogans have any staying power with me at all. In fact, if you would have asked me (before I read your post) who used the slogan "The Fires Ready," I wouldn't have been able to say. I was a child in 1974, but I still remember “Have it your way.” None of the other slogans have any staying power with me at all. In fact, if you would have asked me (before I read your post) who used the slogan “The Fires Ready,” I wouldn’t have been able to say.

]]> By: Neuromarketing http://www.versacreations.net/advertising/132/business-slogan-32-have-it-your-way/#comment-371 Neuromarketing Tue, 21 Aug 2007 20:56:48 +0000 http://www.versacreations.net/advertising/132/business-slogan-32-have-it-your-way/#comment-371 "Have it your way" is a powerful slogan because it's not only positive but it attacks what used to be a big drawback to their largest competitor. Unlike a slogan that's just a feel-good statement, it differentiates BK's offerings. It's actually a bit easier to get a customized McDonald's sandwich these days, but I think the slogan continues to resonate. I'd almost forgotten Herb; there was a guy who looked like BK's icon for that year. Since the point of the promotion was to spot Herb in a restaurant and win a prize, the poor guy was gang-tackled every time he entered a Burger King. (And he was probably just one of many Herb lookalikes!) Roger “Have it your way” is a powerful slogan because it’s not only positive but it attacks what used to be a big drawback to their largest competitor. Unlike a slogan that’s just a feel-good statement, it differentiates BK’s offerings. It’s actually a bit easier to get a customized McDonald’s sandwich these days, but I think the slogan continues to resonate.

I’d almost forgotten Herb; there was a guy who looked like BK’s icon for that year. Since the point of the promotion was to spot Herb in a restaurant and win a prize, the poor guy was gang-tackled every time he entered a Burger King. (And he was probably just one of many Herb lookalikes!)

Roger

]]> By: Vivienne Quek http://www.versacreations.net/advertising/132/business-slogan-32-have-it-your-way/#comment-370 Vivienne Quek Tue, 21 Aug 2007 06:04:46 +0000 http://www.versacreations.net/advertising/132/business-slogan-32-have-it-your-way/#comment-370 Agreed. That's why Maxwell's <a href="http://www.versacreations.net/advertising/46/business-slogan-7-good-to-the-last-drop/"> Good To The Last Drop"</a> is still being used since 1905. Check that out if you are not familiar how the slogan came about. Agreed. That’s why Maxwell’s Good To The Last Drop” is still being used since 1905. Check that out if you are not familiar how the slogan came about.

]]> By: Solomon http://www.versacreations.net/advertising/132/business-slogan-32-have-it-your-way/#comment-368 Solomon Tue, 21 Aug 2007 03:59:39 +0000 http://www.versacreations.net/advertising/132/business-slogan-32-have-it-your-way/#comment-368 The "Have it your way' is the best amongst all others. However, it's always true that whatever we're associated for a long time or grown up with, will always be etched in our memory and we're nostalgic about it. Isn't it? Thanks for the good post. Regards solomon The “Have it your way’ is the best amongst all others. However, it’s always true that whatever we’re associated for a long time or grown up with, will always be etched in our memory and we’re nostalgic about it. Isn’t it? Thanks for the good post.
Regards
solomon

]]>