Let’s face it, we are living in a world that is more than just competitive, competition today is so intense that it is no longer enough just to be “good enough”.
Most of us must have heard that in order to be noticed, we must have a USP, a strong Unique Selling Proposition. Much easier said than done. But there is an alternative. Rather than try to aim for a single big-bang, hot potato type of advantage, you can build your value by incorporating smaller values.
We would like to share with you a simple, mini-series on how to “Go Get Business”. In this first part, we want to incorporate a very simple, low cost, and yet high impact approach – Go Green.
Many people are becoming more and more conscious of the importance of preserving the delicate balance of our environment. Going green is becoming one of the checklist items for many people. Most people understand that for small business owners, it is going to be hard to be “green certified”. But people appreciate every effort that is put into this.
Take for example the business card. Today, with email, websites and even Facebook, many people don’t really exchange business cards any more. But no matter what, a business card remains a staple for businesses. It is just a fact of life, for now. Imagine, if your staff carry eco-friendly business cards, how will that affect the way your clients and business partners see you?
Immediately, there will be a positive attitude towards you. They see you making an effort to make the world better. Yes, it is a small gesture. But it is through such small actions that great things can be achieved. People understand that, and your contribution in this way means much to concerned people. Even those who are not personally concerned by green issues will give you the thumbs up.
This is one nice way to put a little distance between yourself and all your competitors. After all, if you are able to take time to bother about something as trivial as using a green business card, your clients will feel that you will put even more care in handling their needs.
While it is true that we can never eliminate all business cards today, we can do a small part in at least making sure we don’t add to the ecological burden.
In our next installment, we will be talking about how you should go mobile. Meanwhile, go green!