Comments on: How to Select and Brief a Copywriter? http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/ Build Success through Smart Marketing! Sun, 01 Jan 2012 06:16:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Vivienne Quek http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/comment-page-1/#comment-2329 Vivienne Quek Sat, 08 Oct 2011 03:17:42 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-2329 Thank you. We often think of WIIFM, however, we may end up receiving more when we change our thoughts to WIIFT (T = Them). Thank you. We often think of WIIFM, however, we may end up receiving more when we change our thoughts to WIIFT (T = Them).

]]> By: Taylor http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/comment-page-1/#comment-2325 Taylor Thu, 06 Oct 2011 14:41:59 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-2325 I have several lists of questions and points for selecting copywriters, but this is a nice addition being from the perspective of the writer. Gets me thinking about things I had not previously considered when going through the assessment process with a writer. Great post I have several lists of questions and points for selecting copywriters, but this is a nice addition being from the perspective of the writer. Gets me thinking about things I had not previously considered when going through the assessment process with a writer.

Great post

]]> By: ThomasTrumen http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/comment-page-1/#comment-2308 ThomasTrumen Mon, 19 Sep 2011 14:30:11 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-2308 Thanks a lot for the list of questions Vivienne. I am working on a product right now and this will come in handy when i hire a copy writer. I could fill out the questions and give them to him. I want to learn sales copy so i can start doing it myself. Are there any programs you would recommend for someone that wants to get started in copy writing? i have seen a few and i saw one by john carlton. Thanks a lot for the list of questions Vivienne. I am working on a product right now and this will come in handy when i hire a copy writer. I could fill out the questions and give them to him.

I want to learn sales copy so i can start doing it myself. Are there any programs you would recommend for someone that wants to get started in copy writing? i have seen a few and i saw one by john carlton.

]]> By: Vivienne Quek http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/comment-page-1/#comment-2275 Vivienne Quek Thu, 01 Sep 2011 09:37:22 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-2275 Thanks, Kelly. I practise asking what they want and also what they don't want. Thanks, Kelly. I practise asking what they want and also what they don’t want.

]]> By: Kelly L. http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/comment-page-1/#comment-2274 Kelly L. Wed, 31 Aug 2011 18:10:20 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-2274 I like the list of 24 questions that you listed, and as a writer, I think I will use some of them myself. Any writing project will turn out better if more information is shared between client and contractor. Personally, it seems that many people expect writers to be mind readers too; able to predict exactly what a client wants. Over the years, I have learned that it is always better to ask questions and risk bugging people than it is to present them with a disappointing piece. I like the list of 24 questions that you listed, and as a writer, I think I will use some of them myself. Any writing project will turn out better if more information is shared between client and contractor. Personally, it seems that many people expect writers to be mind readers too; able to predict exactly what a client wants. Over the years, I have learned that it is always better to ask questions and risk bugging people than it is to present them with a disappointing piece.

]]> By: DamionKutaeff http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/comment-page-1/#comment-882 DamionKutaeff Sun, 23 Mar 2008 11:21:26 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-882 Hello everybody, my name is Damion, and I'm glad to join your community, and wish to assist as far as possible. Hello everybody, my name is Damion, and I’m glad to join your community,
and wish to assist as far as possible.

]]> By: Vivienne Quek http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/comment-page-1/#comment-239 Vivienne Quek Tue, 03 Jul 2007 16:36:20 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-239 Hi Laura - You are right. We have to help our clients to find the correct answers. That's why we call ourselves professionals. :) Hi Nick - Good copywriters are really a joy to work with Hi Calvin - Read quite a few of your blog posts - especially the leadership series - I'm pretty certain you have no problem writing a good copy in a short notice. Hi Laura – You are right. We have to help our clients to find the correct answers. That’s why we call ourselves professionals. :)

Hi Nick – Good copywriters are really a joy to work with

Hi Calvin – Read quite a few of your blog posts – especially the leadership series – I’m pretty certain you have no problem writing a good copy in a short notice.

]]> By: Calvin http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/comment-page-1/#comment-236 Calvin Tue, 03 Jul 2007 13:50:05 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-236 Wow Nick, you certainly have been lucky! I recall once, many years back, we worked with a MAJOR international ad agency; and they had this copy writer write up our product launch ad. My goodness, the poor guy/gal had totally no idea about the topic on which he/she was writing. It turned out so bad, I had to write the whole thing myself. But then, this was before RAM, MegaBytes(MB) and CPU became a little more common in daily parlance! Wow Nick, you certainly have been lucky! I recall once, many years back, we worked with a MAJOR international ad agency; and they had this copy writer write up our product launch ad. My goodness, the poor guy/gal had totally no idea about the topic on which he/she was writing. It turned out so bad, I had to write the whole thing myself. But then, this was before RAM, MegaBytes(MB) and CPU became a little more common in daily parlance!

]]> By: Nick Phillips http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/comment-page-1/#comment-228 Nick Phillips Wed, 27 Jun 2007 09:21:51 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-228 Hey Viv, nice list. So far I've had no problems with all the copywriters I've ever worked with :) They've all actually had some form of creative and marketing background with them, so I guess that makes it easier for me to communicate with them. Then again, I could have just been plain lucky :) Hey Viv, nice list. So far I’ve had no problems with all the copywriters I’ve ever worked with :) They’ve all actually had some form of creative and marketing background with them, so I guess that makes it easier for me to communicate with them. Then again, I could have just been plain lucky :)

]]> By: Laura http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/comment-page-1/#comment-226 Laura Tue, 26 Jun 2007 03:50:58 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-226 Vivienne, I think it's a really good list. Something I always ask my technical writing clients is: what will I have access to. If it's software I'm writing about, will have access to the application itself, to the specs, to meeting minutes, and so on. Of course, the answers to some of the questions may require follow-up questions. I also think that some clients will need the writer's help to determine the answers. As writers, it's easy to assume that the client knows exactly what they want, but sometimes they actually do not. Good post! Vivienne, I think it’s a really good list.

Something I always ask my technical writing clients is: what will I have access to. If it’s software I’m writing about, will have access to the application itself, to the specs, to meeting minutes, and so on.

Of course, the answers to some of the questions may require follow-up questions.

I also think that some clients will need the writer’s help to determine the answers. As writers, it’s easy to assume that the client knows exactly what they want, but sometimes they actually do not.

Good post!

]]> By: David Airey :: Creative Design :: http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/comment-page-1/#comment-220 David Airey :: Creative Design :: Thu, 21 Jun 2007 10:58:43 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-220 Hi Vivienne, Thanks very much for the mention. If your readers follow the link to my site they might find it difficult reading the 'how to write a graphic design brief' article though. I've linked through to it in my name above. Bye for now. Hi Vivienne,

Thanks very much for the mention. If your readers follow the link to my site they might find it difficult reading the ‘how to write a graphic design brief’ article though.

I’ve linked through to it in my name above.

Bye for now.

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