Comments on: How to Select and Brief a Copywriter? http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/ Build Wealth through Smart Marketing! Fri, 25 Jul 2008 07:58:18 +0000 http://wordpress.org/?v=2.3.3 By: DamionKutaeff http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-882 DamionKutaeff Sun, 23 Mar 2008 11:21:26 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-882 Hello everybody, my name is Damion, and I'm glad to join your community, and wish to assist as far as possible. Hello everybody, my name is Damion, and I’m glad to join your community,
and wish to assist as far as possible.

]]> By: Vivienne Quek http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-239 Vivienne Quek Tue, 03 Jul 2007 16:36:20 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-239 Hi Laura - You are right. We have to help our clients to find the correct answers. That's why we call ourselves professionals. :) Hi Nick - Good copywriters are really a joy to work with Hi Calvin - Read quite a few of your blog posts - especially the leadership series - I'm pretty certain you have no problem writing a good copy in a short notice. Hi Laura - You are right. We have to help our clients to find the correct answers. That’s why we call ourselves professionals. :)

Hi Nick - Good copywriters are really a joy to work with

Hi Calvin - Read quite a few of your blog posts - especially the leadership series - I’m pretty certain you have no problem writing a good copy in a short notice.

]]> By: Calvin http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-236 Calvin Tue, 03 Jul 2007 13:50:05 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-236 Wow Nick, you certainly have been lucky! I recall once, many years back, we worked with a MAJOR international ad agency; and they had this copy writer write up our product launch ad. My goodness, the poor guy/gal had totally no idea about the topic on which he/she was writing. It turned out so bad, I had to write the whole thing myself. But then, this was before RAM, MegaBytes(MB) and CPU became a little more common in daily parlance! Wow Nick, you certainly have been lucky! I recall once, many years back, we worked with a MAJOR international ad agency; and they had this copy writer write up our product launch ad. My goodness, the poor guy/gal had totally no idea about the topic on which he/she was writing. It turned out so bad, I had to write the whole thing myself. But then, this was before RAM, MegaBytes(MB) and CPU became a little more common in daily parlance!

]]> By: Nick Phillips http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-228 Nick Phillips Wed, 27 Jun 2007 09:21:51 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-228 Hey Viv, nice list. So far I've had no problems with all the copywriters I've ever worked with :) They've all actually had some form of creative and marketing background with them, so I guess that makes it easier for me to communicate with them. Then again, I could have just been plain lucky :) Hey Viv, nice list. So far I’ve had no problems with all the copywriters I’ve ever worked with :) They’ve all actually had some form of creative and marketing background with them, so I guess that makes it easier for me to communicate with them. Then again, I could have just been plain lucky :)

]]> By: Laura http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-226 Laura Tue, 26 Jun 2007 03:50:58 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-226 Vivienne, I think it's a really good list. Something I always ask my technical writing clients is: what will I have access to. If it's software I'm writing about, will have access to the application itself, to the specs, to meeting minutes, and so on. Of course, the answers to some of the questions may require follow-up questions. I also think that some clients will need the writer's help to determine the answers. As writers, it's easy to assume that the client knows exactly what they want, but sometimes they actually do not. Good post! Vivienne, I think it’s a really good list.

Something I always ask my technical writing clients is: what will I have access to. If it’s software I’m writing about, will have access to the application itself, to the specs, to meeting minutes, and so on.

Of course, the answers to some of the questions may require follow-up questions.

I also think that some clients will need the writer’s help to determine the answers. As writers, it’s easy to assume that the client knows exactly what they want, but sometimes they actually do not.

Good post!

]]> By: David Airey :: Creative Design :: http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-220 David Airey :: Creative Design :: Thu, 21 Jun 2007 10:58:43 +0000 http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comment-220 Hi Vivienne, Thanks very much for the mention. If your readers follow the link to my site they might find it difficult reading the 'how to write a graphic design brief' article though. I've linked through to it in my name above. Bye for now. Hi Vivienne,

Thanks very much for the mention. If your readers follow the link to my site they might find it difficult reading the ‘how to write a graphic design brief’ article though.

I’ve linked through to it in my name above.

Bye for now.

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