It has been 7 days since London Olympics logo was unveiled but the storm of disdain for the £400,000 (estimated USD797,289) logo has not subsided. There are many more new reports, stories, reviews, blogs about the overwhelming negative impressions worldwide. Even the famous BBC is featuring alternative logos submitted by their viewers.
Here are a few – from James Wren, Jethro Offemaria and Gary Laverick – for your viewing pleasure.
Big Ben and the United Kingdom flag were prominently featured at Jethro Offemaria’s and Gary Laverick’s logo design. Nationalism of a sovereign state is vividly present. These iconic representations of UK were sorely missed in the London Olympics 2012 Logo. Look at what was done for Sydney 2000, Athen 2004 and Beijing 2008:
I’m sure their countrymen oozed with pride when they gaze upon those logos. I can see the aboriginal boomerang that form the running athlete for Sydney 2000. I can imagine mythological gods and goddesses wearing the olive wreath in the national colours of Greece during Athens 2004. And I certainly can recognize the Chinese word “jing” (meaning capital) within the logo. Graphically, the Beijing Olympics logo shows a running athlete for the Beijing Olympics in August 2008. The Chinese is divided with the western world in many aspect, and I believe the Chinese government will maximize the Game to showcase to the world it’s soft power. Why do I say that? The running athlete looks like a “jing” but it also resembles the other Chinese word “wen”. “Wen” is “Culture”. There are several hidden gems that the Chinese wants us to unearth ourselves within that seemingly simple logo.
These are fitting logos that allow the Olympics host countries to stand tall with pride. Even if they had to pay £400,000, I’m sure no one would do any complaining. But I doubt they did.
Last but not least, talk to us if you need a logo or intend to revamp one.
Technorati Tags: London Olympics 2012 logo, logo design, logo, branding
Check out these related posts:
“One World One Dream” – the official slogan of 2008 Beijing Olympics
The “Wen” or Culture in 2008 Beijing Olympics Logo
London Olympics 2012 Logo worth £400,000?
No Big Deal if Your Logo is Similar to Another?
How Much Should You Pay for a Logo Design
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Frankly, I wish Olympics will come to Singapore.
I will be willing to design the logo for free! :)
I like that you touched on Nationalism, other great page is: http://www.jimmyco.com/aftercom.php?codename=London2012
I completely agree with everyone else. The “official logo” is hideous to say the least.
Wouldn’t it be cool if the government started a competition in the country for people to draw logos? And the best logo creator gets to meet the queen? :)
Just wondering how the heck it is possible for a logo to cost 400k? I think they should hold a contest for regular folks to submit their logo, and then pay the winner 100k. Just shaved 75% off the cost of the logo…