It has been 7 days since London Olympics logo was unveiled but the storm of disdain for the £400,000 (estimated USD797,289) logo has not subsided. There are many more new reports, stories, reviews, blogs about the overwhelming negative impressions worldwide. Even the famous BBC is featuring alternative logos submitted by their viewers.

Here are a few – from James Wren, Jethro Offemaria and Gary Laverick – for your viewing pleasure.

Big Ben and the United Kingdom flag were prominently featured at Jethro Offemaria’s and Gary Laverick’s logo design. Nationalism of a sovereign state is vividly present. These iconic representations of UK were sorely missed in the London Olympics 2012 Logo.

Look at what was done for Sydney 2000, Athen 2004 and Beijing 2008:

I’m sure their countrymen oozed with pride when they gaze upon those logos. I can see the aboriginal boomberang that form the running athelete for Sydney 2000. I can imagine mythological gods and goddesses wearing the olive wreath in the national colours of Greece during Athens 2004. And I certainly can recognize the Chinese word “jing” (meaning capital) within the logo. Graphically, the Beijing Olympics logo shows a running athlete for the Beijing Olympics in August 2008. The Chinese is divided with the western world in many aspect, and I believe the Chinese government will maximize the Game to showcase to the world it’s soft power.  Why do I say that? The running athlete looks like a “jing” but it also resembles the other Chinese word “wen”. “Wen” is “Culture”. There are several hidden gems that the Chinese wants us to unearth ourselves within that seemingly simple logo.

These are fitting logos that allow the Olympics host countries to stand tall with pride. Even if they had to pay £400,000, I’m sure no one would do any complaining. But I doubt they did.

Technorati Tags: London Olympics 2012 logo, logo design, logo, branding

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This entry was posted on Sunday, June 10th, 2007 at 6:37 am and is filed under Critique, Logo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.