Comments on: Homework before Planning a Marketing Campaign

By: Vivienne Quek

Vivienne Quek — Tue, 26 Jul 2011 14:36:21 +0000

There are many online marketers who spoke volume about the easy money that flows in and omit mentioning the diligence they have to put in to attain that kind of results. This leads some people to have the wrong impression that it is an easy piece of cake to chomp down.

By: Tech Frill

Tech Frill — Fri, 15 Jul 2011 13:33:37 +0000

Online Marketing is not a new phenomena now but its not really complex or mysterious. But it is important to be realistic. one cannot get rich quick overnight; and one should beware of the stories that tells so.

By: Laura

Laura — Sat, 02 Jun 2007 10:41:06 +0000

Wow! Great post!

I agree the preparation is very important. In fact, it is key. That’s not just true when you are creating slogans.

I can see that slogan research can be tricky. Personally, I’m just a copywriter and haven’t done any slogan work.

Good read!

By: davidbdale

davidbdale — Fri, 01 Jun 2007 13:39:40 +0000

Hello Vivienne!

I do some marketing work myself, and while I can’t claim to have written a slogan that’s lasted 100 years (how would I know!?) I did make an ad for a company that they’ve used successfully now for more than 10 years without a major change.

I helped them focus their attention on the one unique characteristic that makes them different from their competition and find a compelling way to communicate that difference with a simple graphic and a slogan. The whole exercise took less than an hour. (I should have spent weeks on it. I could have charged a lot more!)

Love your blog!